History:
Focus Publications was founded in 1982
with the introduction of The Clare Focus magazine. The objective of the
magazine was to provide community information to the people of Clare in
South West Suffolk. The magazine was started by Howard Jackson who remains
the owner and editor.
Natural Growth:
The philosophy behind the Focus magazine
is to allow it to grow naturally as the demand rises. In the early days
the magazine was produced in black and white, with 12 pages of advertising
and editorial and a circulation of 800 copies. Today the magazine is produced
in full colour, is 80 pages in length and has a circulation of 4,000 copies.
This remarkable increase is due to the growing popularity of the magazine
which has always prided itself in responding to the changing demands of
the community.
Magazine Contents:
The ethos of the magazine is to support the
community. This is done by publishing a wide variety
of community features as well as News topics
and What’s On items. Contributions from the
community are also welcomed. We print
a regular What’s On section as well as a comprehensive section about local
clubs and societies. Unlike many parish magazines we also have a wide range
of interest stories that appeal to the wider audience and many of these
are commissioned from local writers and designers.
Funding:
The magazine is solely funded by advertising.
There are no subsidies or grants and many of the workers give up their time
for free.
Publishing Details:
The magazine is published once a quarter.
The layout and presentation of the magazine is performed using a Windows
PC running desktop publication software. PDF masters are sent electronically
to the printers who check the quality before preparing printing plates and
running the magazine on an offset litho 4 colour printing machine.
Distribution:
Once the magazine has been received a
dedicated group of local people act to deliver the magazine door-to-door
to many of the surrounding villages. The circulation is designed to fit
between the towns of Haverhill in the West and Sudbury in the East.
Innovation:
The Focus is always keen to introduce
new ideas and we have invested in a wide range of software and office equipment
to ensure the magazine is published to a very high standard. Two years ago
we introduced the use of 2D bar codes to aid the interaction of the magazine
and this year we have updated our website and introduced a Mobile Phone
App version of the magazine called Focus_Connect. Future projects include
the use of a separate supplement for special interest topics and the development
of a number of spin-off publications.
Community Support:
The Focus is a true community magazine.
We respond to the changing face of the community and listen to the likes
and dislikes of our readers. We are supported by a dedicated team of local
people who help make the whole magazine a success. This team has been steadily
growing over the years as the magazine has grown and the magazine could
not survive without their enthusiastic support.
We hope you enjoy your Focus Magazine
(now called Focus Connect) and will continue to support it in the years
to come.